Melissa Gellman Weiss is a brand architect, growth strategist and marketing leader.

As part of Amazon Fashion's founding team, she devised a brand strategy that established brand authority in the market and accelerated the division’s growth.

Melissa was the inaugural CMO and a board member at Barry's (Bootcamp), where she established a comprehensive marketing and digital department that fused brand, technology, and customer experience to drive substantial revenue increases.

At J.Crew, she led marketing strategies focused on innovation and profit optimization, driving efficiency through organizational design, omni channl marketing, direct mail, and mobile.

Melissa recently founded RE/GEN Method, a fitness method targeting women’s health and wellness.